Filters in Funnel

In the query builder, you can filter an event to include or exclude users who meet certain criteria; for example if they have specific event property or are in a user segment. To create a filter, you may use event properties, user properties, and user segments. There is no limit to the number of filters you can apply to a single query row.

In the following example, PetBox only wants to analyze users who downloaded their app to an Android device. Therefore, the user selects “+ filter where”, and then creates a filter where Device Type is equal to Android.


In addition to is not equal to, you may filter in the following ways:

  • Is equal to
  • Is not equal to
  • Contains
  • Does not contain
  • Is defined
  • Is not defined


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