mParticle Integration


mParticle is a leading data tracking software, particularly in the field of mobile app data collection. mParticle collects data from sources ranging from backend systems to web, and transform and enrich that data so that it is ready to be used for analysis. You can track events and users using mParticle's API and libraries, and seamlessly integrate this data with Indicative. No instrumentation code is required due to the excellent partnership maintained between mParticle and Indicative. 


Please see how to integrate mParticle with Indicative here.


What timestamp do we use?

  • We use the timestamp_ms field of an mParticle event 

Which User ID do we use?

  • We grab the value of the element in user_identities of type email . If that doesn't exist, we use the element of type customer 


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