Google Analytics Integration



Google Analytics is a leading website analytics service offered by Google. Google Analytics tracks and reports website traffic, and allows for analysis within their own platform. Google Analytics also offers iOS and Android SDK integrations, so that you can track app data as well. Indicative has a seamless integration with Google Analytics, meaning that you can access your Google Analytics data and perform analysis on it using Indicative's easy-to-use tools. Please see instructions on how to set up your Google Analytics integration below.

Send your Google Analytics data to Indicative by following the instructions below. This will send all your Google Analytics events (including custom events) to Indicative. Note that this will not send Google Tag Manager events. If you are interested in sending your Google Tag Manager events to Indicative, please see our documentation here.

Integration Instructions

  1.  In Indicative, click on Settings and select Data Sources
  2. Click on New Data Source

  3. Select Google Analytics

  4.  Copy this API Key to put in your analytics.js code
  5. The following is an example of an analytics.js based Google Analytics code snippet.mceclip1.pngThe two bolded lines above differ from the standard Google Analytics snippet. Copy and paste both lines below into your Google Analytics snippet as shown above. Make sure you insert your Indicative project's API key where is says 'YOUR-INDICATIVE-API-KEY'.

      1. This line initiates the plugin:
        ga('require', 'indGaPlugin', { apikey: 'YOUR-INDICATIVE-API-KEY' });
      2. This loads the plugin code:
        <script async src=""></script>

        Once the plugin has been set up your Google Analytics events will start flowing to both Google Analytics and Indicative.

  6. Note: The Google Analytics integration is only compatible with an analytics.js based GA code snippets. It is not compatible with gtag.js based GA code snippets. 


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