Conversion Over Time


The Conversion Over Time tool shows how a Funnel analysis performs over time. It enables you to visualize, in one chart, the same funnel shifted on an interval basis over a larger window of time.

Conversion vs. Conversion Over Time


You can toggle a funnel between Conversion and Conversion Over Time analyses. 

  • Conversion tracks users through a multistep sequence of events, or “funnel”. Users who complete steps within the funnel are counted only once.
  • Conversion Over Time displays how the funnel performs on a historical basis. Users who complete steps within a funnel can be counted more than once if they complete the funnel over multiple intervals. 


Choosing daily, weekly, or monthly determines the length of the funnel entry window.


Note: Conversion Over Time does not support grouping by user or event properties. If you have selected such groupings and performed a query under Conversion and switch to Conversion Over Time, the groupings will be removed but the remainder of the query will remain the same. If you return to Conversion, the groupings will be restored.

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