Behavioral analytics can be incredibly powerful for product, marketing, and data teams alike. Analyzing how customers move through your app, for example, can help you build a better product—one that works seamlessly for your users and improves your business metrics.
If you’re new to the world of user behavior analytics, we know it can be hard to know where to start. That’s why we created this beginner’s 101 guide to using behavioral analytics to build better products.
This series will cover how you can use user behavior analytics to:
- Understand how frequently users are returning to your site or product
- Flag issues in your customer journey to quickly mitigate negative effects
- Optimize your customer journey by analyzing A/B test results
We hope this series will help jump-start your analysis with Indicative!