Trend Analysis in Segmentation

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Trends in Segmentation enable comparison between two date ranges: the current and the one of the same length immediately preceding it.

Length of the date range

If you select "Last 7 Days" in the date range selector, the current date range would be the Last 7 Days and the previous one would be the 7 days immediately before. If you select an absolute date range, the previous date range will be the same number of days immediately before your chosen absolute date range. For example, if your current date range is January 11-20, your previous date range for comparison will be January 1-10.

How to analyze with Trends

Click the “Trends” dropdown and selecting Absolute Change or Percent Change.

  • Absolute Change will provide the numerical difference between the values of the corresponding two periods.
  • Percent Change will provide a percentage difference between the values of the corresponding two periods.

Interact with your data

You will see the comparisons when you roll over each data point in the various Segmentation chart options:

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Comparison between two full ranges

In addition, you will also see the comparisons between the entire current date range to the previous one on all charts (not the table):

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Trends displaying ‘-’

Sometimes you see a dash ‘-’ in the change column (represented by Δ). That does not necessarily mean that there is no change between the two date ranges but rather, there isn’t enough data for Indicative to provide you with the change. Circumstances that could produce this result include:

  • The data point did not exist in the previous period.
  • The data point did exist in the previous period, but was not among the Top/Bottom breakouts for the previous period.

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