Trend Analysis in Funnel


Trends in Funnel enable comparison between two date ranges: the current and the one immediately preceding it.

Date Range Lengths

The length of the two date ranges to be compared will be exactly the same. If you select "Last 7 Days" in the date range selector, the current date range would be the Last 7 Days and the previous one would be the 7 days immediately before. If you select an absolute date range, the previous date range will be the same number of days immediately before your chosen absolute date range. For example, if your current date range is January 11-20, your previous date range for comparison will be January 1-10.

How to analyze with Trends

Clicking the “Trends” dropdown and selecting Absolute Change or Percent Change.

  • Absolute Change will provide the numerical difference between the values of the corresponding two periods.
  • Percent Change will provide a percentage difference between the values of the corresponding two periods.

Dashboard Widgets

You will see the comparisons next to the Total Conversion Rate, the Average Conversion Time, and in the table below the visualization.


Note on Dashboards

When saving the Funnel to a Dashboard, widgets that contain the funnel chart will not reflect the trend analysis. Average Conversion Time, Total Conversion Rate, and the Funnel Table will display the comparison information.


Trends displaying ‘-’

Sometimes you see a dash ‘-’ in the change column (represented by Δ). That does not necessarily mean that there is no change between the two date ranges but rather, there isn’t enough data for Indicative to provide you with the change. Circumstances that could produce this result include:

  • The data point did not exist in the previous period.
  • The data point did exist in the previous period, but was not among the Top/Bottom breakouts for the current period.
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