Analyzing With User Segments

 

To begin using your created segments within analyses, click on the user segments icon in the data panel on the right side. You may add your segment to any query row as a "Where" clause or "By" clause. 

Where Clause

"Where" clauses allow you to filter an analysis by a specific value or values within an event property or user property. In the case of user segments, a "where" clause can be expressed in one of two ways: 

  • "Where users are in [segment name]": Will filter your query row to only include users who are also in the selected segment. 
  • "Where users are not in [segment name]": Will filter your query row to only include users who are not in the selected segment.

By Clause

“By" clauses, also referred to as “breakouts,” allow you to segment data based on event properties, user properties and now user segments to better understand its context. In the case of user segments, only two values will be expressed when a "By" clause is selected: 

  • "[Query row name]: in [segment name]": Only includes users who are also in the selected segment.
  • "[Query row name]: not in [segment name]": Only includes users who are not in the selected segment. 

Segmentation

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Funnel

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Cohort

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