Who is Indicative for?

Indicative is for non-technical marketing, product, and data teams that want to analyze the full customer journey. You don’t need to have any technical expertise or know SQL to use Indicative.

What is behavioral analytics?

Behavioral analytics is the quantitative research of “how” and “why” users engage and interact with your business, across all user touchpoints. Check out our blog post for more info!

What is an event?

An event is a user action, like viewing a page, clicking a button, or opening an email.

What is a property?

property describes the context of an event. For example, properties for the event "Button Click" could include the device type used, the time zone the event was performed, or the web browser through which the event was performed.

1 billion events for free, what’s the catch?

We believe that everyone should be able to make data-driven decisions, free from restrictive limits, no matter your level of technical expertise. Anyone can send up to 1 billion events per month, for free.  This is limited to 1.3 million events per hour.

What happens if I exceed 1 billion events?

We’ll send you an email when you’re getting close to 1 billion events. To upgrade your event volume, contact us!

What are the contract terms for the paid plans?

We offer monthly and annual contracts. Contact us for annual pricing. We can probably cut you a discount!

Can I talk to a human?

Yes! For sales-related inquiries, send us an email. For support-related inquiries, please submit a ticket through our “Help” widget on the bottom right in the platform. Live chat is available for Pro and Enterprise customers.

How soon can I expect a response from support?

For Free Plan users, we usually respond within 2 business days.  For Pro, we usually respond within 1 business day. Custom SLAs are available for our Enterprise plan.

Getting Started

How does my data get to Indicative?

You can integrate using Segment, mParticle, or using Indicative’s libraries.

How do I get started using Indicative?

If you haven’t set up an Indicative account, create a free account! If you already have an account, complete the Indicative tutorial, browse our knowledge base and schedule your training with an Indicative specialist.

Do you offer on-site training or consulting?

Yes, contact us for custom enterprise packages.

Data & Data Security

How do you handle GDPR?

Our Data Processing Agreement (DPA) has been updated to reflect EU model clauses. Customers may access the updated agreement here. Check out our GRPR Readiness article to see a full list of the measures we've taken to ensure compliance.

What security certifications do you have?

We are Privacy Shield certified and follow the guidelines dictated by ISO 27001.

Is my data safe with Indicative?

Yes! Indicative does not lay ownership of your data. We will never sell your data. You have the right to request the deletion or export of your data.

How can I delete my data?

If you would like to delete your data, please contact support@indicative.com.

Do you connect to other data sources?

Coming soon! Contact us, we’d love to hear more about your needs to see how we can help.

Can I programmatically access my data?

Coming soon! Contact us, we’d love to hear more about your needs to see how we can help.

Can I backfill my data?

Yes, contact us.

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