Sending data server-side (e.g. directly to the Indicative API) requires you to configure all of your events and properties directly within your code to send to our REST API.
Additionally, we automatically generate an anonymous UUID if a userID is not specified.
- browser (browser)
- operating system (browser_os)
- referrer (browser_referrer)
- language (browser_language)
- page title (page_title)
- url (page_url).
We also automatically track marketing channels provided by UTM search parameters. You’ll be able to see the following properties if you have users loading your page with UTM properties in the URL: campaign_source, campaign_medium, campaign_term, campaign_content, and campaign_name. We will also provide these marketing channel properties in their own section of the data panel, titled as Channels.