REST API or SDK Integration?
Sending data server-side (e.g. directly to the Indicative API) requires you to configure all of your events and properties directly within your code to send to our REST API.
- browser (browser)
- operating system (browser_os)
- referrer (browser_referrer)
- language (browser_language)
- page title (page_title)
- url (page_url)
We also automatically track marketing channels provided by UTM search parameters. You’ll be able to see the following properties if you have users loading your page with UTM properties in the URL: campaign_source, campaign_medium, campaign_term, campaign_content, and campaign_name. We will also provide these marketing channel properties in their own section of the data panel, titled as Channels.
We offer packaged integrations written in a variety of languages including Java and Python, as well as special integrations for iOS and Android apps. These integrations are designed to be fail proof, asynchronous, and able to be modified as suits your needs. Please see our SDK documentation below.