Intro to the Data Manager

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The Data Manager allows you to manage your events, your event properties and your user properties. This article will specifically refer to all tracked events and event properties management within your Indicative project. Click the link above for user properties management.

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Event Types

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In Indicative, there are three types of events:

  • Standard Events include all user actions that are sent to Indicative, and are represented by . Standard Events may be used to create Joined and Custom Events.
  • Joined Events allow you to join two or more Standard Events to create a new Joined Event. They are created in the event library, and represented by .
  • Custom Events may be used to save query rows that you create frequently. They are created in the query builder, and represented by . To learn more, see "Save a Query Row as a Custom Event" in this article.
Note:

Joined Events and Custom Events will not appear in a user's event history. Only the standard events sent to Indicative will be displayed.

Manage Events

To access events, open the Events and Properties data manager.

Hide/Unhide Events

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Click on the Hide icon to hide events. Once hidden, events will not appear in any of the Indicative tools. They will also not appear in the user's event history.

To unhide an event, go to the filter in the upper righthand corner of the data manager and click the "Hidden Events" icon. This will display events which have been hidden, marked with . Clicking on the  icon to the left of the event will unhide it, making it re-appear in Indicative tools.

Rename, Define, and Categorize Events

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  • Under the Label column, you may rename an event or event property. Events or event properties without a label will default to their original name.
  • Under the Definition column, you may add a description to an event. Definitions are useful for new users, and/or when your project contains similarly named events.
  • Under the Category column, you may create categories and assign events and event properties to them. Creating categories helps keep your Data Panel organized.

Joining Events

The Events & Properties Settings allows you to join multiple events into one event, a "joined event". In a query, a joined event composed of Event A and Event B will represent a user who performed Event A or Event B

To create a joined event:

  1. Select the checkbox under the Join column for each event you would like to join together
  2. In the upper righthand corner, click Join Events
  3. Name the joined event and click Save

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In the above example, KittyCarts wants to create an event that represents the first instance of user engagement. KittyCarts then identifies "Create Profile" and "Download App" as the two events that signal the first instance of a user interacting with KittyCarts. Therefore, KittyCarts creates a joined event merging the two. This joined event will represent when a user does either "Create Profile" or "Download App".

Manage Event Properties

To access event properties, click on any event.

Hide/Unhide Event Properties

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Click on the Hide icon to hide event properties. Once hidden, event properties will not appear in any of the Indicative tools.

To unhide an event property, click on the  icon to the left of the event property. This will unhide it, making it re-appear in Indicative tools.

Rename, Define, and Categorize Event Properties

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  • Under the Label column, you may rename an event or event property. Events or event properties without a label will default to their original name.
  • Under the Definition column, you may add a description to an event. Definitions are useful for new users, and/or when your project contains similarly named events.
  • Under the Category column, you may create categories and assign events and event properties to them. Creating categories helps keep your Data Panel organized.

Data Types

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Within the properties menu, you may identify a property as a certain type to surface additional capabilities (like summing numbers). By default, properties will be set to auto which will automatically assign a data type. The following data types are available:

  • String properties enable the use of "contains" based on query filters.
  • Numeric properties enable the use of "less than" and "greater than" based on query filters.
  • Location (US States) properties enable the use of the Map Chart in Segmentation analysis.
  • Geolocation (IP Address) properties are automatically collected to show your customers' country, subregion and city for integrations after May 15, 2019 using the Indicative SDK. For existing Indicative SDK integrations, go into project settings and turn on IP collection to use these properties. Note: IP Addresses cannot be retroactively collected.
  • Date/Time properties enable the use of "before", "after", and "between" based query filters.  This option will also display the underlying data as a human-friendly date, according to your project settings.
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