Revenue Mapping


The Revenue Mapping section in the Events and Properties Manager provides you with an interface to create a revenue metric. In Indicative, revenue is represented as the sum of the price of each purchase event. 


  • Revenue Mapping: Select the property that denotes the price of a product, service or subscription purchase. The property must be associated with revenue generating event, and its values must be numeric values. 
  • Purchase Mapping: Select the event that represents a user paying your business. If you've instrumented multiple purchase events, join them together first in the Library section then select the single joined event here.

Once you have selected the property corresponding to your revenue mapping, and the event corresponding to your Purchase Mapping, hit save to begin using Revenue as an event in all of Indicative's analysis tools.

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