User Properties are the properties associated with a unique user performing an event, such as demographic information, User ID, or the marketing channel through which the user was originally acquired. These user properties are derived in-app from events and event properties passed to the Indicative platform. Within the User Properties section, you may turn user properties on and off as well as manage their names, definitions and categories.
Turn User Properties On/Off
Under the User Property column, toggle the Yes/No button to indicate which event properties you want to appear in the platform as User Properties. Indicative automatically turns on certain common User Properties. Some of these include first marketing channel, last device, last location, and last user profile information like email. Any traits and attributes sent through an Identify Call will be turned on automatically.
Rename, Define, and Categorize User Properties
- Under the Label column, you may rename a user property. User properties without a label will default to their original name.
- Under the Definition column, you may add a description to a user property. Definitions are useful for new users, and/or when your project contains similarly named events.
- Under the Category column, you may create categories and assign user properties to them. Creating categories helps keep your Data Panel organized.
First vs Last
Under the Recorded column, toggle the First/Last button to indicate whether Indicative should append the first observed or the most recently observed value to a user's Indicative profile.