People Properties are the properties associated with a unique user performing an event, such as demographic information, User ID, or the marketing channel through which the user was originally acquired. These people properties are derived in-app from events and event properties passed to the Indicative platform. Within the People Properties section, you may turn people properties on and off as well as manage their names, definitions and categories.
Turn People Properties On/Off
Under the People Property column, toggle the Yes/No button to indicate which event properties you want to appear in the platform as People Properties.
Rename, Define, and Categorize People Properties
- Under the Label column, you may rename a people property. People properties without a label will default to their original name.
- Under the Definition column, you may add a description to a people property. Definitions are useful for new users, and/or when your project contains similarly named events.
- Under the Category column, you may create categories and assign people properties to them. Creating categories helps keep your Data Panel organized.
First vs Last
Under the Recorded column, toggle the First/Last button to indicate whether Indicative should append the first observed or the most recently observed value to a user's Indicative profile.