Funnel Overview


The Funnel tool tracks users through any multistep sequence. Events in the funnel act as checkpoints users must pass through in order to make it into the next step. Each circle represents a group of unique users who performed a specific event in your sequence. Funnels enable you to calculate user conversion rates and identify key user drop off points in your user journey. For more information on the Funnel interface, click here.

Funnels are most often used to:

  • Understand conversion rates
  • Chart how people progress through different stages of the user journey
  • Investigate drop off in user conversion or engagement
  • Understand how users arrived at a specific event
  • Understanding how quickly certain users progress through an event sequence

Begin an Analysis


In Funnel, each query row in the query builder represents a step in the user journey. To begin building a funnel analysis, drop an event into the chart or query builder as a starting point. Continue to add rows in the query builder until your funnel encompasses all desired steps. 

Re-Ordering Rows


To re-order steps in the funnel, click and drag a row in the query builder into the desired position in the sequence. 

"Group By" Clauses in Funnel


Funnels are broken out using one "Group By" clause at a time. "Group By" clauses in Funnel enable you to track the makeup of users at each step as they progress through the funnel. To learn more about breakouts in Funnel, see Shared vs. Per Step.

Conversion Over Time

Funnels can also be analyzed on a historical basis. Conversion Over Time generates visualizations of a single funnel shifted over a set interval. For more information, see Conversion Over Time.

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