- The Users tool may be accessed from within any other Indicative tool. The Users tool creates a full list of users who share a characteristic or behavior. With Users, you can explore more information about your customers to contextualize their activity; it represents the "who" behind your analysis results.
- The Cohort tool allows you to explore your user journey across time generations and breakouts on a granular level.
Explore Users in Users
Explore Users from a Funnel Step
To explore a list of users from a funnel, click on any data point or table cell within your results. Within the dropdown, select “Explore Users.” If your query contains a series, you may choose to view users from a single data point or from the entire series. “From this Point” creates a list of users from only one interval whereas “From Entire Series” creates a list of users from all of the intervals within the date range.
To explore a list of users from a single point, click on any data point or table cell within your results. Within the dropdown, select “Explore Users”.
Explore All Users who Entered the Funnel
To access a list of all users who entered the funnel during the date range, click on or in the circle representing Step A in the results field. Within the dropdown, select “Download Users in this Point to CSV.”
Alternatively, you may click on Column A in the table at the bottom of the results field. Be sure to select the row labeled “Overall” to view all users who entered the funnel.
If your funnel contains a breakout, you may choose to view users from a single breakout or from the entire step. “From Breakout” creates a list of users from only one breakout whereas “From Entire Step” creates a list of users from all of the breakouts.
Explore Users from a Single Path in a Multipath Funnel
To access a list of all users who completed a single path within a multipath funnel, click on or in the circle representing the last step in the results field. Then, click to select the relevant path from the table within the Path Insights dropdown. Within the dropdown, select “Explore Users.” The relevant path will be highlighted in the results field upon hover.
It is not possible to select a single path within a multipath funnel from within the table at the bottom of the results field.
Explore Users in Cohort
To analyze a funnel path in Cohort, click on the last funnel step in the visualization area. Then, select the path you would like to analyze, and select "Analyze as Cohort".
Indicative will then map your user journey using our Cohort tool. Here, you can get more granular in examining retention on an interval basis. Please note that Indicative will automatically set the breakout to be a time generation. For more information about our Cohort tool, click here.