View by Cumulative vs Non-Cumulative in Cohort

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The Non-Cumulative and Cumulative cohort analysis modes determine how your cohort data is analyzed over time. To toggle between the Non-Cumulative and Cumulative cohort analysis modes, click on "Non-Cumulative" in the query builder: 

  • Non-cumulative Percent: Displays the percentage of users who completed the Target Behavior at each point in time defined by the selected time interval.
  • Non-Cumulative Count: Displays the count of users who completed the specified action at each point in time defined by the selected time interval.
  • Cumulative Percent: Displays the percentage of users who completed the Target Behavior for the first time as a running total over time. 
  • Cumulative Count: Displays the count of users who completed the specified action for the first time as a running total across time intervals.
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