Cumulative vs. Non-Cumulative Analysis in Cohort

FreeGrowthEnterprise

The Non-Cumulative and Cumulative cohort analysis modes determine how your cohort data is analyzed over time. To toggle between the non-cumulative and cumulative cohort analysis modes, click on "non-cumulative" in the menu bar, just below the query builder.

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  • Non-Cumulative Percent: Displays the percentage of users who completed the target behavior for each selected time interval or breakout.
  • Non-Cumulative Count: Displays the count of users who completed the target behavior at each point in time defined by the selected time interval.
  • Cumulative Percent: Displays the percentage of users who completed the target behavior for the first time as a running total over time. 
  • Cumulative Count: Displays the count of users who completed the target behavior for the first time as a running total over time.
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