Cumulative vs. Non-Cumulative Analysis in Cohort

FreeProEnterprise

The Non-Cumulative and Cumulative Cohort analysis modes determine how your Cohort data is analyzed over time. To toggle between the Non-Cumulative and Cumulative Cohort analysis modes, click on "Non-Cumulative" in the menu bar, just below the query builder.

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  • Non-Cumulative Percent: Displays the percentage of users who completed the Target Behavior for each selected time interval or breakout.
  • Non-Cumulative Count: Displays the count of users who completed the Target Behavior at each point in time defined by the selected time interval.
  • Cumulative Percent: Displays the percentage of users who completed the Target Behavior for the first time as a running total over time. 
  • Cumulative Count: Displays the count of users who completed the Target Behavior for the first time as a running total over time.
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