Every query requires you to select a date range. In Funnel, the date range refers to the time period during which a user completes the first step of the funnel, or when a user “entered the funnel.” All new queries default to Last 7 Days. To open the date range selector dropdown, select “Entered Funnel: Last 7 Days.” The start date is the first day to be included in the search. The end date is the last day.
First Step vs Individual Steps
In Funnel, you may choose a date range for only the first step or you may choose a unique date range for each step. All new queries default to “First Step.” Once a user enters the funnel, they may complete the subsequent steps at any time after the first step.
If you select “Individual Steps,” you may select a different date range for each step of the funnel. If a user does not complete the event during the selected date range, then the user will not appear in count of users for that step and they will be considered “not converted.” Date ranges for individual steps are selected within each row of the query builder.
To set fixed start and end dates, use the date range selector on the left side of the dropdown, you may choose a start date and end date from the calendar. You can also enter a specific date by selecting the date at the top of the selector and entering a value. Use the left and right arrows to navigate the calendar. Tick the “Today” checkbox to create a dynamic end date.
The right side of the dropdown lists all of the dynamic date ranges that are available. You may choose a dynamic date range, for example “Last 7 Days” or “Last Full Month.” This will automatically update the date range of your query each time you view it, counting backwards from today. If you select “Last Full Week,” then Indicative will analyze the most recent complete week, defined as Monday to Sunday. If you select “Last Full Month,” then Indicative will analyze the most recent complete month. You can quickly navigate the calendar to select full months using the links in the lower left corner of the dropdown.
To save a custom date range, for example “Last 45 Days,” simply select “Add Custom Date Range” in the lower right corner of the dropdown. Your previously used custom date ranges will be saved for future use and are viewable alongside the default dynamic date ranges.
Note: Custom relative date ranges are saved within each individual user's account, rather than for all users across a particular project.
A Conversion Limit is a type of time-based filter. Users must complete the steps in the funnel within a defined time limit. The time limit is applied to either the entire funnel or on a per-step basis. All new queries default to Unlimited. For a full explanation, see our article on Conversion Limits.
You may adjust the precision of your Funnel query using the Conversion Precision setting. In a sequential funnel, events in the must occur in sequential order. In an approximate funnel, events may occur simultaneously. All new queries default to Sequential. For a full explanation, see our article on Conversion Precision.
Average Conversion Time
The Average Conversion Time is displayed in the top left corner of the results field. It describes the amount of time that it took converted users to complete all of the steps of a funnel. Only users who complete all of the funnel steps are included in the average conversion time calculation. Median conversion time is not available. To increase the accuracy of your average conversion time, consider using a conversion limit to exclude outliers.