Time and Frequency Settings in Segmentation

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Every query requires you to define a date range. The date range refers to the time period that you would like to analyze. All new queries default to the “Last 7 Days.” To open the date range selector dropdown, click on “Last 7 Days.” The start date is the first day to be included in the search. The end date is the last day.

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Date Range

To select fixed start and end dates, use the date range selector on the left side of the dropdown and select a start date and end date from the calendar. You can also enter a specific date by clicking on the date at the top of the selector and entering a value. Use the left and right arrows to navigate the calendar. Select the “Today” checkbox to create a dynamic end date.

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The right side of the dropdown lists all of the dynamic date ranges that are available. You may choose a dynamic date range, for example “Last 7 Days” or “Last Full Month.” This will automatically update the date range of your query, counting backwards from today. If you select “Last Full Week,” then Indicative will analyze the most recent complete week, defined as Monday to Sunday. If you select “Last Full Month,” then Indicative will analyze the most recent complete month. You can quickly navigate the calendar to select full months using the links in the lower left corner of the dropdown.

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To save a new custom date range, for example “Last 45 Days,” simply click “Add Custom Date Range” in the lower right corner of the dropdown. Your previously used custom date ranges will be saved for future use and are viewable alongside the default dynamic date ranges.

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In Segmentation, you may also exclude any recent partial intervals. For example, if you’re measuring a query with a monthly frequency, but you happen to be querying in the middle of the month, you can exclude the most recent, partial month from your visualization area. Similarly, you can also exclude any recent empty intervals. For example, if you are consistently seeing no event data on the weekends, you can exclude those empty intervals to avoid any strange variation in your query visualization.

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Interval

In order to visualize your data, the date range will be organized into units of time called intervals. You may choose Hourly, Daily, Weekly, or Monthly intervals. Interval options are dependent on the date range selected. For example, if the selected date range is “Last 7 Days,” then the available time intervals will be “Hourly,” “Daily,” and “Full Range.” “Weekly” will not be available because there is only one week in a seven day date range. If the date range is changed to “Last 90 Days,” then the intervals dropdown will update with the additional options of “Weekly” and “Monthly,” but will no longer allow “Hourly” analysis due to visualization constraints. To calculate the total event or user count across an entire date range, select “Full Range.”

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