View by Total Count vs Total Uniques

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After an event has been added to the query builder in Segmentation, you may toggle between “Total” or “Unique” in the drop-down menu next to the event. 

  • Total displays the total count of occurrences of an event or sequence of events within a selected date range.
  • Unique displays the total count of unique users who performed an event or sequence of events within a selected date range. Unique users are determined by the count of unique User IDs. 

For example, if there are 300 unique users who did 1000 of the same “Email Link Clicked” event:

  • A query with “Total” selected will graph 1000 “Email Link Clicked” events
  • A query with “Unique” selected will graph 300 “Email Link Clicked” events

 

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