Total Count of vs. Users Who Performed

FreeGrowthEnterprise

After an event has been added to the query builder in Segmentation, you may toggle between “Total count of” or “Users who performed” in the drop-down menu next to the event. 

  • Total count of displays the total count of occurrences of an event or sequence of events within a selected date range.
  • Users who performed displays the total count of unique users who performed an event or sequence of events within a selected date range. Unique users are determined by the count of unique User IDs. 

For example, if there are 300 unique users who did 1,000 of the same “Email Link Clicked” event:

  • A query with “Total count of” selected will graph 1,000 “Email Link Clicked” events
  • A query with “Users who performed” selected will graph 300 “Email Link Clicked” events

 

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